Why are Facebook Messenger ads Important? Users are linked to a Messenger chat whether they click on the ad in their feed, from Instagram of from the ad in the home screen of their Messenger app. On clicking the ad, a user is sent to the Messenger app and greeted by a predetermined response. In addition, a normal looking Facebook placement can open start a chat with your business in Facebook Messenger. Facebook Messenger ads: Click-to-Messenger Sponsored Messages are excellent for retargeting users that have already interacted with your brand. The message is also marked “Sponsored” – this is visible to users. It consists of text, an image with description, and a button. On tapping the message, the Sponsored Message is displayed. Interestingly there is no “sponsored” header – so it appears like a normal message. The screenshot on the left shows how the message actually looks in the user’s inbox. In this Facebook Messenger ads example from Jasper’s Market, a sponsored message is sent to users who have already interacted with the brand before on Messenger. This type of ad is called a s ponsored message. Facebook Messenger ads: Sponsored Messagesįacebook Messenger ads can also appear directly in a user’s Messenger inbox. If you choose Messenger as the destination for your CTA, then on clicking the ad, a chat window will open up in Messenger (More on this later). In this case the user will be taken from the Messenger home screen to the app download page. This could be a link to your app, or even to Facebook Messenger itself.įacebook Messenger for Business also allows you to link from an ad to an app. You can also choose other destinations for your CTA. On clicking this CTA, the user is taken to directly to their website. This Facebook Messenger ads example from Original Cost Clothing features a “Shop Now” call-to-action. These are ads that appear directly within a user’s Facebook Messenger home screen.
Let’s take a look at the first kind of Facebook ads in Messenger: Messenger Home. In the Messenger inbox as a message = Sponsored MessageĢ) An ad that links to a Facebook Messenger chat window = Click-to-Messenger Facebook Messenger ads: Messenger Home.On the Messenger home screen = Messenger Home.These Facebook Messenger ads can be sorted into two main categories:ġ) An ad that appears within Facebook Messenger: Facebook Messenger for Business allows various different types of ads.
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